Wittenberg - Behind the Arc

Client: Wittenberg

Scope:
Brand identity, PR, content creation

How to attract attention to your business during Covid?

BTA developed a PR campaign for the Wittenberg during the months that the Netherlands was in lockdown, to attract attention to the Aparthotel and reach a new audience. Therefore, eight different (micro-)influencers moved into The Wittenberg’s apartments for a week, and showed their followers ‘the best kept secret in Amsterdam’